Mobile Travel Services: The Effect of Moderating Context Factors

*Information and Communication technology, Faulty of technology, Policy and management, Delft University of technology, Delft, the netherlands †Institute for Advanced management Systems research, Åbo Akademi University, Åbo, Finland ‡Department of management and Finance, University of murcia, Campus de espinardo, murcia, Spain §Department of Information Systems & Operations management University of Auckland, Auckland, new zealand ¶Department of marketing, College of economics and Business Administration, Universidad de murcia, Campus de espinardo, murcia, Spain #Department of Information Processing Science, University of Oulu, Oulu, Finland **Institute for Advanced management Systems research, Åbo Akademi University, Åbo, Finland